When your behaviour change interventions seem logical, but don't land.

This resource suite is designed to help changemakers, policy professionals, and creative teams anywhere in the world understand why people often say they want to change but don’t follow through - and how to design better, system-aware interventions.

If you’re working in environmental health, social campaigns or organisational change, and find yourself saying: “We’ve explained it clearly. Why aren’t they doing it?” - these tools and insights offer practical ways to bridge the intention-action gap and unlock momentum.

What's included?

• Explainer Presentation
• Mapping Worksheet (PDF)
• Interactive Workbook (PDF)

Who will it help?

• Technical experts in environmental or public health
• Policy professionals aiming to shift public behaviours in a particular country or city
• Creatives or campaigners working in social/environmental change and communication
• Early-career professionals endeavouring to embed systems practice from the outset

How it helps
Understand why intention doesn’t lead to action. Shift from individual to social lenses. Spot what’s keeping people stuck. Apply simple, systemic tools to unlock momentum.

What you’ll come away with
A clearer view of the problem. Practical tools to reframe it. Language to explain it. More strategy, less frustration.

Secure your next steps
At the checkout page, you will have an opportunity to add a discounted 1:1 Feedback Call to review your thinking and plan what to do next.

International Relevance:
While based in the UK, Carra's self-study resources and support services draw on global behavioural science and systems thinking, supporting changemakers and professionals worldwide.

Pricing & Currency Information
Prices are set in GBP (£). If you’re purchasing from outside the UK, Gumroad will automatically convert the price to your local currency at checkout using current exchange rates. You may see a slightly different amount depending on your payment method and bank fees.